The music of actor Vijay’s controversial Tamil film “Mersal” has broken the record of reaching 100 million streams across platforms within a span of 10 days, according to Sony Music India.
The film’s album features four songs — in trademark A.R. Rahman style — that are linked to the storyline and bring out the narrative in a way that it adds to the essence of the film.
Ashok Parwani, Head – South, Sony Music India, said in a statement: “‘Mersal’ is a hit on arrival. 100 million streams in unheard of for any film in the south. This is just the beginning, Vijay has cut across geographies and globally too has seen a phenomenal reception.”