South Indian Lady Superstar Nayanthara has signed as brand ambassador for Tata Sky in the Southern markets.A new commercial featuring the actress in four languages – Tamil, Telugu, Malayalam, and Kannada — was also released on the occasion.
In the Ad campaign, Nayanthara features as a small-town girl running a small outlet, selling Tata Sky’s South Special pack. She is shown as a person fed up of collecting and handing out Rs 1 coins as change for the South Special pack priced at Rs 229.
Nayanthara said, “It is an honour and privilege to be associated with the country’s leading content distribution platform. I have been a great admirer of Tata Sky’s advertisements.I look forward to an exciting journey with them.”
Tata Sky has also roped in legend Amitabh Bachchan to feature in the same campaign targeted to the other states in India.
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